pDOOH — the first commercial consumer
Physical-world advertising that proves itself.
Programmatic out-of-home, run end to end on the architecture: plan and target with GridRock, schedule and deploy with iot-admin, play on GGOS screens, and close the loop with signed proof-of-play. The loop on the left is live, and every figure is a real row in the production database.
The difference
The first medium that measures itself honestly.
Outdoor advertising has always been sold on estimates. Because GGOS observes on the device and signs what it played, pDOOH closes the loop with first-party evidence — demand, auction, playback and proof, all witnessed.
The loop
01
Plan & target
GridRock locality grammar turns place into computable audience — discovery, comparison and ranking.
02
Schedule & deploy
iot-admin packages the campaign and ships it to the fleet over the air.
03
Play
GGOS runs the creative on real screens and observes attention on-device.
04
Prove
Signed proof-of-play batches close the loop with first-party evidence — not estimates.
One architecture · many consumers